Don’t let your church website get LEFT BEHIND
If your website doesn’t pass Google’s Mobile Friendly Test (see the link at the end of this article) then your search engine ranking will be affected when people search for your church with their mobile devices.
What is Mobilegeddon?
It is a word that many are using to describe the most recent update to Google’s algorithm. Every year Google makes changes to their ever-improving search system in order to best determine which websites will show up higher in search results. They make algorithm updates every year and this particular one came with a strong warning on Google’s own blog that non-mobile-friendly websites will see a significant decline with their ranking when it comes to mobile searches. This update started on April 21, 2015 and will probably take a couple of weeks to fully rollout.
How will Mobilegeddon affect your church website?
Fewer people will be visiting your hard-to-read-on-a-mobile-phone website because Google just wont bother recommending your church site ahead of other sites that are mobile-friendly. Google knows that if someone is using their iPhone to search for a local church then they probably want to visit a website with readable text and properly sized links that will be easy to tap. Mobile-friendliness now matters even more.
Does it cost a lot of money to upgrade to a mobile-friendly website?
Not necessarily. Some web companies have very affordable options for creating a second mobile-designed website that site visitors are redirected to when going to your site. Here is an example of a mobile-designed website that we did for our client’s. This is their desktop site.
A better option, although more expensive in many cases, is to develop a responsive website. Responsive web design is a different approach to web development that is finally becoming mainstream. Unlike the mobile-design approach, you don’t need to create an entirely new mobile-designed website if you are developing a Responsive website. Instead, at it’s core, a responsive website is one website developed to dynamically change in appearance depending on the screen size and orientation of the device being used to view it.
Another Helpful Blog Post on this topic
If you are interested in digging deeper to find more specific answers to whether your website will be affected by Mobilegeddon then I do recommend this post called ‘Mobilegeddon Checklist’. It answers the most common questions people are asking.
Check your church website against Google’s mobile-friendly test
Here is the link to the official Google Mobile-Friendly Test to see if your church website is indexed properly for Google and meets their mobile friendly standard.
Did you pass?
If you passed, that’s great! Keep working with your web developer and move the conversation forward to the next level by asking about other Search Engine Optimizing tips. Or upgrade to a Responsive design if you don’t have one yet.
If you did not pass then I recommend reaching out to your current web developer and requesting either a mobile-designed website or a responsive web redesign. Or better yet, give me shout and our team can help you.
Please contact me right away if your web guy doesn’t know what the term Responsive Design means. That’s a sign that you need to make a change.