Marketing with emojis is here to stay


“We ❤️ helping you stay healthy” is the advertising sign I stare at while I stand at the counter of my local Shoppers Drug Mart.

Wow. Maybe George Orwell was closer to being right than I give him credit for. Perhaps, though, emojis take over our English language way before any speakwrite catastrophe happens, as he envisioned in his novel 1984.

Of course it’s just a trend right?

Well, 🍏‘s latest software iOS upgrade announcement would actually support the reality that we all now face. Emojis are here to stay whether you like it or not.

I enjoy being a Digital Marketer / Digital Strategist / whatever the next fancy title I give myself is. But I have yet to fully embrace the emoji world. It’s time to change that.

I am making strides towards embracing it even more these days, now that my 19 year old step-daughter lives away from 🏠. We text more than talk. But I’m still double checking with her if I don’t get what her message said. Heck, I remember when my mom couldn’t understand LOL. As they say, you never understand any generation better than your own. As much as I feel like I get her generation. I never really will, more than I get my own. And we are only one generation apart.

But back to emojis. I can’t avoid them when messaging her and I’m probably learning it best from her.

As digital marketers, it’s 🕔 to take notice

A recent report from  Email marketing daily that said “the use of emojis in mobile and email marketing messages has increased 775% year-over-year”. They are everywhere and marketing professionals have to take notice.

As usual, the big brands have already caught on to this. Check out the Chevrolet Emoji use in this ad: 

So it’s time to embrace the emoji world and help businesses find creative ways to communicate to their potential customers.

Why do we use Emojis?

“People use emoji to fill out their bare text with colorful accents, use them for emphasis, and crucially to convey emotion and tone.” – Joanne from SEOPresser

Businesses will use emojis in a variety of ways. The best digital marketers will figure out how. Here is one article that I found that I think just gives a hint to what’s coming. Emoji Marketing: 8 Best campaigns and what you can learn from them

So I’m all in now. I’ve decided I’m going to figure this out. How will I use Emojis? I have no idea . . . yet! But that’s what I love about my job. Inspiration is everywhere.

Actually, this is probably a great time to stop writing. I just receive a text from my eight year old daughter (and this is real) saying goodnight and I love you ALL IN EMOJIS!!

Until next time everyone

👋

Your Church Website v Mobilegeddon

Mobilegeddon and your church website

Don’t let your church website get LEFT BEHIND

If your website doesn’t pass Google’s Mobile Friendly Test (see the link at the end of this article) then your search engine ranking will be affected when people search for your church with their mobile devices.

What is Mobilegeddon?

It is a word that many are using to describe the most recent update to Google’s algorithm. Every year Google makes changes to their ever-improving search system in order to best determine which websites will show up higher in search results. They make algorithm updates every year and this particular one came with a strong warning on Google’s own blog that non-mobile-friendly websites will see a significant decline with their ranking when it comes to mobile searches. This update started on April 21, 2015 and will probably take a couple of weeks to fully rollout.

How will Mobilegeddon affect your church website?

Fewer people will be visiting your hard-to-read-on-a-mobile-phone website because Google just wont bother recommending your church site ahead of other sites that are mobile-friendly. Google knows that if someone is using their iPhone to search for a local church then they probably want to visit a website with readable text and properly sized links that will be easy to tap. Mobile-friendliness now matters even more.

Does it cost a lot of money to upgrade to a mobile-friendly website?

Not necessarily. Some web companies have very affordable options for creating a second mobile-designed website that site visitors are redirected to when going to your site. Here is an example of a mobile-designed website that we did for our client’s. This is their desktop site.

Responsive Design ExampleA better option, although more expensive in many cases, is to develop a responsive website. Responsive web design is a different approach to web development that is finally becoming mainstream. Unlike the mobile-design approach, you don’t need to create an entirely new mobile-designed website if you are developing a Responsive website. Instead, at it’s core, a responsive website is one website developed to dynamically change in appearance depending on the screen size and orientation of the device being used to view it.

Another Helpful Blog Post on this topic

If you are interested in digging deeper to find more specific answers to whether your website will be affected by Mobilegeddon then I do recommend this post called ‘Mobilegeddon Checklist’. It answers the most common questions people are asking.

Check your church website against Google’s mobile-friendly test

Google Mobile TestHere is the link to the official Google Mobile-Friendly Test to see if your church website is indexed properly for Google and meets their mobile friendly standard.

Did you pass?

If you passed, that’s great! Keep working with your web developer and move the conversation forward to the next level by asking about other Search Engine Optimizing tips. Or upgrade to a Responsive design if you don’t have one yet.

If you did not pass then I recommend reaching out to your current web developer and requesting either a mobile-designed website or a responsive web redesign. Or better yet, give me shout and our team can help you.

Please contact me right away if your web guy doesn’t know what the term Responsive Design means. That’s a sign that you need to make a change.

d

twitter: @dwaynejamieson.com