Marketing with emojis is here to stay

“We ❤️ helping you stay healthy” is the advertising sign I stare at while I stand at the counter of my local Shoppers Drug Mart.

Wow. Maybe George Orwell was closer to being right than I give him credit for. Perhaps, though, emojis take over our English language way before any speakwrite catastrophe happens, as he envisioned in his novel 1984.

Of course it’s just a trend right?

Well, 🍏‘s latest software iOS upgrade announcement would actually support the reality that we all now face. Emojis are here to stay whether you like it or not.

I enjoy being a Digital Marketer / Digital Strategist / whatever the next fancy title I give myself is. But I have yet to fully embrace the emoji world. It’s time to change that.

I am making strides towards embracing it even more these days, now that my 19 year old step-daughter lives away from 🏠. We text more than talk. But I’m still double checking with her if I don’t get what her message said. Heck, I remember when my mom couldn’t understand LOL. As they say, you never understand any generation better than your own. As much as I feel like I get her generation. I never really will, more than I get my own. And we are only one generation apart.

But back to emojis. I can’t avoid them when messaging her and I’m probably learning it best from her.

As digital marketers, it’s 🕔 to take notice

A recent report from  Email marketing daily that said “the use of emojis in mobile and email marketing messages has increased 775% year-over-year”. They are everywhere and marketing professionals have to take notice.

As usual, the big brands have already caught on to this. Check out the Chevrolet Emoji use in this ad: 

So it’s time to embrace the emoji world and help businesses find creative ways to communicate to their potential customers.

Why do we use Emojis?

“People use emoji to fill out their bare text with colorful accents, use them for emphasis, and crucially to convey emotion and tone.” – Joanne from SEOPresser

Businesses will use emojis in a variety of ways. The best digital marketers will figure out how. Here is one article that I found that I think just gives a hint to what’s coming. Emoji Marketing: 8 Best campaigns and what you can learn from them

So I’m all in now. I’ve decided I’m going to figure this out. How will I use Emojis? I have no idea . . . yet! But that’s what I love about my job. Inspiration is everywhere.

Actually, this is probably a great time to stop writing. I just receive a text from my eight year old daughter (and this is real) saying goodnight and I love you ALL IN EMOJIS!!

Until next time everyone


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