Dwayne’s Digital Playbook

A Digital Playbook for Pastors is an idea that I’ve been tossing around for a while. When I look around at various church websites, Google MyBusiness listings and Social Media presences of churches in Canada, I see many gaps in understanding how to manage an online presence.  I even saw one church (a soon-to-be marketing [...]

Marketing with emojis is here to stay

"We ❤️ helping you stay healthy" is the advertising sign I stare at while I stand at the counter of my local Shoppers Drug Mart. Wow. Maybe George Orwell was closer to being right than I give him credit for. Perhaps, though, emojis take over our English language way before any speakwrite catastrophe happens, as [...]

In the dark, your next step matters most

When all is going well, days are bright and things are looking up, it's a wonderful feeling to dream about the future and look towards exciting days ahead. But when a storm hits your life and you're walking through a dark season, you need to keep your energy focused on making sure that your next [...]

Don’t be so quick to hang up

Sometimes we judge people too quickly and risk missing out on great relationships. We allow ourselves to be turned off by appearances, by language, or even by perceived lifestyle differences. As a result, we don't get past the "book cover", so to speak and our assumptions rob us of opportunities to include potentially valuable people [...]