Dwayne’s Digital Playbook

A Digital Playbook for Pastors is an idea that I’ve been tossing around for a while. When I look around at various church websites, Google MyBusiness listings and Social Media presences of churches in Canada, I see many gaps in understanding how to manage an online presence.  I even saw one church (a soon-to-be marketing [...]

Marketing with emojis is here to stay

"We ❤️ helping you stay healthy" is the advertising sign I stare at while I stand at the counter of my local Shoppers Drug Mart. Wow. Maybe George Orwell was closer to being right than I give him credit for. Perhaps, though, emojis take over our English language way before any speakwrite catastrophe happens, as [...]

Don’t be so quick to hang up

Sometimes we judge people too quickly and risk missing out on great relationships. We allow ourselves to be turned off by appearances, by language, or even by perceived lifestyle differences. As a result, we don't get past the "book cover", so to speak and our assumptions rob us of opportunities to include potentially valuable people [...]